Student teams create integrated advertising,campaigns for targeted and diverse consumers and,audiences for a broad range of products, brands,and social causes in television, digital media and,print. This includes unconventional approaches in,the context of a comprehensive and contemporary,media mix, addressing current industry trends.,Emphasis is placed on conceptual thinking,,leadership skills and the collaboration to create,professional campaigns for their portfolios. In,addition, students can compete in the AAF Mosaic,Awards, an annual competition for innovations in,DEI advertising.<\/p>
Credits: 3<\/p>
Prerequisites: DAD 221, DAD 321, DAD 365- ADVERTISING,DAD 221, DAD 321, DAD 355- COPYWRITING<\/p>","protected":false},"excerpt":{"rendered":"
Student teams create integrated advertising,campaigns for targeted and diverse consumers and,audiences for a broad range of products, brands,and social causes in television, digital media and,print. This includes unconventional approaches in,the context of a comprehensive and contemporary,media mix, addressing current industry trends.,Emphasis is placed on conceptual thinking,,leadership skills and the collaboration to create,professional campaigns for their … Continue reading “DAD-322 INTEGRATED CAMPAIGNS”<\/span><\/a><\/p>\n","protected":false},"author":949,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[88,87],"tags":[86,83,80],"class_list":["post-775","post","type-post","status-publish","format-standard","hentry","category-course-listing","category-undergraduate-course-catalog","tag-2023-2024","tag-2024-2025","tag-advertising-design"],"author_meta":{"display_name":"Tanecia Nunlee","author_link":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/author\/tnunlee\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["Course Listing<\/a>","Undergraduate Course Catalog<\/a>"],"unlinked":["Course Listing<\/span>","Undergraduate Course Catalog<\/span>"]},"tags":{"linked":["2023-2024<\/a>","2024-2025<\/a>","Advertising Design<\/a>"],"unlinked":["2023-2024<\/span>","2024-2025<\/span>","Advertising Design<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 2 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on March 15, 2024","modified":"Updated on May 20, 2024"},"absolute_dates_time":{"created":"Posted on March 15, 2024 12:00 am","modified":"Updated on May 20, 2024 1:49 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts\/775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/users\/949"}],"replies":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/comments?post=775"}],"version-history":[{"count":1,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts\/775\/revisions"}],"predecessor-version":[{"id":1877,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts\/775\/revisions\/1877"}],"wp:attachment":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/media?parent=775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/categories?post=775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/tags?post=775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}