An introduction to the basics of writing,advertising copy for targeted and diverse,audiences and consumers for a broad range of,products, brands and social causes, this course,covers the basic anatomy of an ad, headlines,,theme lines, body copy, script formats and the,synergy between words and visuals. Students study,the history of copywriting as well as influential,copywriters in the industry and the campaigns that,made them and their work famous.<\/p>
Credits: 3<\/p>
Prerequisites: DAD 120, DAD 122<\/p>","protected":false},"excerpt":{"rendered":"
An introduction to the basics of writing,advertising copy for targeted and diverse,audiences and consumers for a broad range of,products, brands and social causes, this course,covers the basic anatomy of an ad, headlines,,theme lines, body copy, script formats and the,synergy between words and visuals. Students study,the history of copywriting as well as influential,copywriters in the industry … Continue reading “DAD-250 INTRODUCTION TO COPYWRITING”<\/span><\/a><\/p>\n","protected":false},"author":949,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[88,87],"tags":[86,83,80],"class_list":["post-769","post","type-post","status-publish","format-standard","hentry","category-course-listing","category-undergraduate-course-catalog","tag-2023-2024","tag-2024-2025","tag-advertising-design"],"author_meta":{"display_name":"Tanecia Nunlee","author_link":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/author\/tnunlee\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["Course Listing<\/a>","Undergraduate Course Catalog<\/a>"],"unlinked":["Course Listing<\/span>","Undergraduate Course Catalog<\/span>"]},"tags":{"linked":["2023-2024<\/a>","2024-2025<\/a>","Advertising Design<\/a>"],"unlinked":["2023-2024<\/span>","2024-2025<\/span>","Advertising Design<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 2 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on March 15, 2024","modified":"Updated on May 20, 2024"},"absolute_dates_time":{"created":"Posted on March 15, 2024 12:00 am","modified":"Updated on May 20, 2024 1:49 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts\/769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/users\/949"}],"replies":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/comments?post=769"}],"version-history":[{"count":1,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts\/769\/revisions"}],"predecessor-version":[{"id":1871,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts\/769\/revisions\/1871"}],"wp:attachment":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/media?parent=769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/categories?post=769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/tags?post=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}