This course introduces the student to,advertising, the creative process and the roles,of the art director\/copywriter creative team in,the creation of an advertising message. Students,practice brainstorming techniques, dissecting a,strategy brief, idea generation, concept,sketching and presentation skills. They examine,multiple approaches to advertising and begin,their understanding of solving a marketing,problem for a unique and\/or diverse target of,consumers from strategy to idea to image, headline,and copy.<\/p>
Credits: 3<\/p>
Prerequisites: DAD 110<\/p>","protected":false},"excerpt":{"rendered":"
This course introduces the student to,advertising, the creative process and the roles,of the art director\/copywriter creative team in,the creation of an advertising message. Students,practice brainstorming techniques, dissecting a,strategy brief, idea generation, concept,sketching and presentation skills. They examine,multiple approaches to advertising and begin,their understanding of solving a marketing,problem for a unique and\/or diverse target of,consumers from … Continue reading “DAD-120 CONCEPTS AND PROCESSES”<\/span><\/a><\/p>\n","protected":false},"author":949,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[88,87],"tags":[86,80],"class_list":["post-765","post","type-post","status-publish","format-standard","hentry","category-course-listing","category-undergraduate-course-catalog","tag-2023-2024","tag-advertising-design"],"author_meta":{"display_name":"Tanecia Nunlee","author_link":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/author\/tnunlee\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["Course Listing<\/a>","Undergraduate Course Catalog<\/a>"],"unlinked":["Course Listing<\/span>","Undergraduate Course Catalog<\/span>"]},"tags":{"linked":["2023-2024<\/a>","Advertising Design<\/a>"],"unlinked":["2023-2024<\/span>","Advertising Design<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 2 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on March 15, 2024","modified":"Updated on May 21, 2024"},"absolute_dates_time":{"created":"Posted on March 15, 2024 12:00 am","modified":"Updated on May 21, 2024 2:18 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts\/765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/users\/949"}],"replies":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/comments?post=765"}],"version-history":[{"count":1,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts\/765\/revisions"}],"predecessor-version":[{"id":1899,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts\/765\/revisions\/1899"}],"wp:attachment":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/media?parent=765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/categories?post=765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/tags?post=765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}