In this course, students explore the role of color,and materials in defining a brand narrative,through Color Materials and Finish (CMF) design. ,Using research, students discuss how organizations,have strategically used design, color, and,materials to advance and elevate their brands. ,Making emotional connections is at the center of,many brand strategies for resonating with their,customers and audiences, and students are,introduced to the visceral and experiential,qualities of materials and color.<\/p>
Credits: 3<\/p>
Prerequisites: CMD 601<\/p>","protected":false},"excerpt":{"rendered":"
In this course, students explore the role of color,and materials in defining a brand narrative,through Color Materials and Finish (CMF) design. ,Using research, students discuss how organizations,have strategically used design, color, and,materials to advance and elevate their brands. ,Making emotional connections is at the center of,many brand strategies for resonating with their,customers and audiences, and … Continue reading “CMD-602 STUDIO II: CMD BRAND NARRATIVES”<\/span><\/a><\/p>\n","protected":false},"author":949,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[289,290,270,282,191],"tags":[83],"class_list":["post-3914","post","type-post","status-publish","format-standard","hentry","category-cmd-ma","category-cmd-mfa","category-color-and-materials-design","category-color-and-materials-design-courses","category-graduate","tag-2024-2025"],"author_meta":{"display_name":"Tanecia Nunlee","author_link":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/author\/tnunlee\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["CMD MA<\/a>","CMD MFA<\/a>","Color & Materials Design<\/a>","Color & Materials Design Courses<\/a>","Graduate<\/a>"],"unlinked":["CMD MA<\/span>","CMD MFA<\/span>","Color & Materials Design<\/span>","Color & Materials Design Courses<\/span>","Graduate<\/span>"]},"tags":{"linked":["2024-2025<\/a>"],"unlinked":["2024-2025<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 2 years ago","modified":"Updated 2 years ago"},"absolute_dates":{"created":"Posted on July 25, 2024","modified":"Updated on September 18, 2024"},"absolute_dates_time":{"created":"Posted on July 25, 2024 12:00 am","modified":"Updated on September 18, 2024 2:54 pm"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts\/3914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/users\/949"}],"replies":[{"embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/comments?post=3914"}],"version-history":[{"count":1,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts\/3914\/revisions"}],"predecessor-version":[{"id":4039,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/posts\/3914\/revisions\/4039"}],"wp:attachment":[{"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/media?parent=3914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/categories?post=3914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/campus.collegeforcreativestudies.edu\/catalog\/wp-json\/wp\/v2\/tags?post=3914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}