Tag: Advertising Design

This course integrates all that the student has,learned and focuses on creating campaigns that,form the foundation for the student’s final,portfolio and transition to the professional,world. Projects include targeted campaigns for a,diverse audience and consumers for a broad range,of products, brands, social causes and equality,issues across diverse media channels to accomplish,the student’s individual career goals. Students,may work on sponsored projects, individualized,assignments or national, international and,inclusive DEI collegiate awards competitions.,Students plan and construct professional displays,and presentations for Portfolio Day and Senior,Walls for the Student Exhibition.

Credits: 3

Prerequisites: PREREQUISITES: DAD 421, DAD 434

Projects explore typographic and composition,styles that create effective advertising for a,variety of media and channels. Students develop,design skills relative to specific advertising,and communication goals. Students learn the,layout process from thumbnails and refined,layouts to comprehensives produced on the,computer. Students are introduced to digital,software, file management and output, prepress,and on press production. Students design and,assemble a portfolio that is used for reviews and,as a foundation for their professional career.

Credits: 3

Prerequisites:

“Students practice television advertising process,,production and storytelling techniques to,conceptualize and create targeted commercials and,films for diverse audiences and consumers for,traditional broadcast, online, social and mobile,media content. The course includes writing,,storyboarding, shooting and editing their original,commercial concepts. Only open to students with,senior status.

Credits: 3

Prerequisites: PREREQUISITES: DAD 322, DAD 365 OR DAD 355,COREQUISITES: DAD 421

This course introduces the student to,advertising, the creative process and the roles,of the art director/copywriter creative team in,the creation of an advertising message. Students,practice brainstorming techniques, dissecting a,strategy brief, idea generation, concept,sketching and presentation skills. They examine,multiple approaches to advertising and begin,their understanding of solving a marketing,problem for a unique and/or diverse target of,consumers from strategy to idea to image, headline,and copy.

Credits: 3

Prerequisites: DAD 110

Content creation is the future of digital media,and video. Students create long format commercial,content with extended narratives that focus on,branded storytelling that engages, motivates and,influences diverse audiences and consumers in a,positive and emotional way beyond the traditional,thirty second broadcast format. Students gain more,experience in writing, concepting and pitching,,storyboarding, producing and editing their,commercial concepts.

Credits: 3

Prerequisites:

This course introduces Advertising students to,the basics of software used to create time-based,media, websites and mobile apps. It explores the,creative team’s role in creating communications,that engage targeted and diverse consumer groups,through digital media. Students create,microsites, animations, and develop a case study.

Credits: 3

Prerequisites: DAD 110

This course integrates all that the student has,learned and focuses on creating a unique,capstone/thesis project that focuses on engaging,,motivates and influences diverse audiences and,consumers in a positive and emotional way. The,project is a personal statement based on,introspection, community, purpose, and passion.

Credits: 3

Prerequisites: DAD 421, DAD 434

Students learn the strategies, processes, and,storytelling techniques used to create effective,television advertising. Student creative teams,solve broadcast specific assignments for targeted,and diverse consumers and audiences by,developing concepts, scriptwriting, drawing,storyboards, and producing animatics. Current,trends in broadcast are reviewed including,web-based communications, graphics, special,effects, post-production techniques, music,,editing, and directing. Presentations specific to,television ideas are practiced on a regular basis.

Credits: 3

Prerequisites: DAD 235, DAD 250, DAD 283