Tag: Advertising Design

Building from the concepts learned in DAD-235: Concepts and Campaigns and DAD-266: App Happy, student creative teams study and utilize emerging digital media to engage consumers by constructing a complete and fully immersive digital advertising campaign. Emphasis is placed on the continuous improvement of conceptual, leadership, collaborative and management skills needed by the creative team in addition to creating a professional digital campaign for their portfolio.

Credits: 3

Prerequisites: DAD 221, DAD 235, DAD 266

This course will expose students to emerging technologies across all industries. Students research and explore emerging technologies, and develop strategies for implementation into immersive user experiences focused on the conceptualization and inclusive design for targeted and diverse consumers and audiences. Futurist platform projects ask students to envision interactive media many years out. Students also explore the integration and function of interactive media in full-spectrum communications from concept and pitch deck to budget and scope of each project, and presentation techniques for interactive concepts. It contributes to an advanced undergraduate’s digital media portfolio.

Credits: 3

Prerequisites: DAD 321, DAD 365

Seniors create personal branding, resumes, portfolios, web sites, LinkedIn profiles, reels and self-promotion pieces. They prepare for job interviews, identify and contact potential employers and learn important interviewing skills from agency professionals and recruiters. Agency structure, hierarchy, business practices and expectations are examined. Graduate portfolios are reviewed and analyzed for further development and refinement in the final semester.

Credits: 3

Prerequisites: DAD 322, DAD 366 – ADVERTISING DAD 322, DAD 360 – COPYWRITING

This course integrates all that the student has learned and focuses on creating campaigns that form the foundation for the student’s final portfolio and transition to the professional world. Projects include targeted campaigns for a diverse audience and consumers for a broad range of products, brands, social causes and equality issues across diverse media channels to accomplish the student’s individual career goals. Students may work on sponsored projects, individualized assignments or national, international and inclusive DEI collegiate awards competitions. Students plan and construct professional displays and presentations for Portfolio Day and Senior Walls for the Student Exhibition.

Credits: 3

Prerequisites: PREREQUISITES: DAD 421, DAD 434

Projects explore typographic and composition styles that create effective advertising for a variety of media and channels. Students develop design skills relative to specific advertising and communication goals. Students learn the layout process from thumbnails and refined layouts to comprehensives produced on the computer. Students are introduced to digital software, file management and output, prepress and on press production. Students design and assemble a portfolio that is used for reviews and as a foundation for their professional career.

Credits: 3

Prerequisites:

“Students practice television advertising process, production and storytelling techniques to conceptualize and create targeted commercials and films for diverse audiences and consumers for traditional broadcast, online, social and mobile media content. The course includes writing, storyboarding, shooting and editing their original commercial concepts. Only open to students with senior status.

Credits: 3

Prerequisites: PREREQUISITES: DAD 322, DAD 365 OR DAD 355 COREQUISITES: DAD 421

This course introduces the student to advertising, the creative process and the roles of the art director/copywriter creative team in the creation of an advertising message. Students practice brainstorming techniques, dissecting a strategy brief, idea generation, concept sketching and presentation skills. They examine multiple approaches to advertising and begin their understanding of solving a marketing problem for a unique and/or diverse target of consumers from strategy to idea to image, headline and copy.

Credits: 3

Prerequisites: DAD 110

Content creation is the future of digital media and video. Students create long format commercial content with extended narratives that focus on branded storytelling that engages, motivates and influences diverse audiences and consumers in a positive and emotional way beyond the traditional thirty second broadcast format. Students gain more experience in writing, concepting and pitching, storyboarding, producing and editing their commercial concepts.

Credits: 3

Prerequisites: