DGD-277 INTRODUCTION TO COMMUNICATION DESIGN II

This required course, is the second in a sequence,of sophomore courses, that develops an,understanding of theories, processes, and methods,associate with Communication Design practices. ,Through assigned projects, students develop the,ability to research content that translates into,concept, that consider audience, and utilize,creative problem-solving methodologies in order to,create a system of visual communication solutions.,Design Writing, research, and presentation are,included in this studio course, which centers,inquiry around concepts of Communication Design,History in the creation of well-crafted narratives,applied to informed design solutions (print or,digital) that provides a greater understanding of,the rich lexicon of design language(s) past and,present.

Credits: 3

Prerequisites: DGD 259, DGD 251, DGD 276 OR DGD 211

DGD-412 ADV COMMUNICATION DESIGN II

This required course, is the second in a sequence,of senior year courses, that develops an,understanding of theories, processes, and methods,associate with Communication Design practices. ,Design writing, advanced research methods, and,critical thinking are skills reinforced in this,studio course in order to fully develop the,student’s knowledge of advanced narrative,concepts. Projects expand on the student’s,lexicon of design language(s) and delves into the,role of personal voice in the creation of projects,centered around a personal thesis. Students,create a research log, write a thesis statement,,present, and manage timelines with the support and,guidance of faculty.

Credits: 3

Prerequisites: DGD 317, DGD 311 OR DGD 312

DGL-265 BEGINNING GLASS LIGHTING

This beginning class teaches students how to,transform the glass objects that they make into,functional lighting devices. Fabrication,,assembly, and finishing techniques will be,introduced. Students will learn how to safely make,electrical connections and select the appropriate,components for their designs. The skills learned,will be applied to creative projects.,Craftsmanship, problem-solving, and design will be,emphasized.

Credits: 3

Prerequisites: DGL 142

DIL-158 PERSPECTIVE

This course is designed to teach students methods,for mechanical and freehand perspective drawing.,Topics covered are volumetric drawing, equal and,unequal spacing in perspective, one point,(parallel perspective), two point perspective,,three point perspective, inclined perspective,,ellipses (as well as the difference between,ellipses, circles in perspective and ovals), and,tonal values as they relate to atmospheric,perspective and the rendering formula of,highlight, light, shadow, shadow core, reflected,light, and reflected shadow. Also taught are the,understanding of light refraction and rendering of,cast shadows and the use of hard, intermediate and,soft edges to achieve a sense of dimension.

Credits: 3

Prerequisites: DFN 101, DIL 147

DIL-326 GREETING CARDS, PRINTS & COLLECTIBLES

In this course, students explore and develop craft,and principles for the creation of art for,greeting cards, novelties and other retail and,merchandising markets. Students research and,develop products which can potentially be,mass-produced and marketed to diverse audiences.,Students are encouraged and guided towards,researching global cultures, and creating,illustration that reflects diverse individuals,from a variety of race, gender, sexual,identity/orientation,,disability/differently-abled, and economic class.,Students will also develop a list of potential,clients and contacts for the products they,produce. Production methods and procedure for,creation of finished work is open to individual,exploration. Students have the option of using,traditional or digital tools, or three dimensional,mediums.

Credits: 3

Prerequisites: DIL 231, DIL 261

DIL-407 ILLUSIONIST PAINTING (ADVANCED)

“Illusionist Painting” is an atelier style course,focused on contemporary representational,practices, with an emphasis on creating the,illusion of form from the live figure. Students,will have extended class time to accomplish,paintings from a diverse grouping of live figure,models of varied race, gender, sexual,identity/orientation, and,disability/differently-abled backgrounds. The,course will,include an observational approach to painting the,human figure and will develop skills in,proportion, perspective, modeling form and,illusion, based on an advanced level. The,advanced class will emphasize the completed image,”lay-in” stages, rendering of complex realistic,and representational form, surface quality, and,personal outlook or “voice.” We will cover,contemporary methods and materials, and,traditional methods in panel painting, canvas and,chassis, ground preparation, pigment preparation,,varnishes and mediums, and mural painting among,other methods and practices.

Credits: 3

Prerequisites: DIL 231, DIL 247

DIN-205 TEXTILES

Textile design and construction, cultural and,period specific contexts are surveyed in,this course. Students will identify and explore,woven, knitted, off-loom and finishing techniques,,as well as performance characteristics, basic,textile chemistry and testing procedure. Health,and safety standards that affect the selection,,specification and application of textiles in the,interior environment are examined.

Credits: 3

Prerequisites:

Advertising Design

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 15-16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 15 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DFN 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3

Second Year

Third Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising3
DEN 102Composition II3

Fourth Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa
3*
DAH 202Visual Narration: Asia3*
DHU —Humanities Course3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365Digital Narrative3
DADAdvertising Design Elective3
D— 200-400General Education Elective3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366Experiential Media3
DADAdvertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DNS 200-400Natural Science3
D— 200-400General Education Elective3
DAH 200-400Art History Elective3*†
DVC 200-400Visual Culture Elective3*†
*Choose one of the indicated courses.
†DAH/DVC must be taken at the 200 level or higher

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Catalog Year 24/25

Total Credits: 120/121

*International students that require ELS-101 (4.0 cr); Total Credits = 127/128

First Year Experience=1; Foundations=18; Major=63; Gen Ed=36; Open Electives=6

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University