Tag: 2024-2025

DIL-348 HEAD DRAWING AND PORTRAIT PAINTING

Fundamentals and construction, as well as likeness,and rendering of diverse figure models of various,races, genders, disability/differently-abled, are,covered in the drawing portion of this course.,Color, mood, and form and technique are emphasized,in the painting portion. Materials used include,graphite, charcoal, Prismacolor, pastels, markers,,gouache, acrylics, and oils. Outside assignments,concentrate on expressions. caricature, formal,portraiture and advertising applications.

Credits: 3

Prerequisites: DIL 231, DIL 246

DIL-490 INDEPENDENT STUDY

Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.

Credits: 3

Prerequisites:

DIN-331 JUNIOR INTERIOR DESIGN STUDIO I

This comprehensive design studio incorporates the,specialized attributes of lighting while creating,design solutions for a large-scale project.,Students apply AutoCad technology and knowledge of,building codes, universal and inclusive design,principles in presenting design solutions.

Credits: 3

Prerequisites: DIN 232, DIN 270

DLE-305 HOMER’S ODYSSEY, SCI-FI AND,AFRO-FUTURISM

Homer’s Odyssey, Sci-Fi, and Afro-Futurism is a,class in Critical Theory, Visual Culture/Film,Studies that explores the impact of The Odyssey,in Sci-Fi, Critical Theory, and Post-Colonial,discourse in experimental film, poetry, and the,novel. The class explores why The Odyssey has,become the source text for the Sci-Fi genre in,which seas are replaced by space, in which the,journey home is the means of encounter with the,strange and the alien, and where the migration of,a people becomes existential. The class is also,an introduction to Homer’s Odyssey, to the,philosophical interpretation of film/Sci-Fi, and,to the movement known as Afro-Futurism, a,transnational Black avant-garde that uses music,,film, art, and poetics to explore the future in,terms of the place of space. In this class there,is a deliberate juxtaposition of mainstream and,experimental Sci-Fi to elicit a new critical,thinking.

Credits: 3

Prerequisites: Take one 3.0 credit, 200 level course from one of the,following subjects: DAH (Art History), DEN (English), DAS,(Academic Studies), DVC (Visual Culture).

DMA-107 GAME IDEATION

This course introduces game ideation, focusing on,story, aesthetics, development and design. A,contextual history of video game and interactive,media will be examined. Game Design Documentation,and project management will be examined as,students focus on story for game and determine the,best methods to deliver narratives through,experimentation and research.

Credits: 3

Prerequisites:

DMA-245 GAME: CONCEPT AND TECHNOLOGY

This introductory course will guide students,through explorations with game technologies. 2D,,3D, web, interaction, installation, mobile and VR,applications can be explored. This course,encourages experimentation within the medium.,Concept, story, design and originality are,emphasized. A broad overview of Video Game history,is examined looking at the many varied voices that,not only design and produce contemporary games,,but have done so in the past. Unique character and,environment design are explored keeping in mind,the connection to narrative through the lens of,diverse human experience.

Credits: 3

Prerequisites:

DMA-329 ADVANCED COMPUTER GENERATED,ENVIRONMENTS

This advanced CG course builds upon the students,prior knowledge of 3D CG and applies that,knowledge and skill towards the rendering of,realistic and convincing CG still lifes, indoor,environments, and outdoor environments with,appropriate design consideration for a range of,end users both imagined and in real life. New,techniques that can enhance image quality and,composition are discussed and demonstrated.,Traditional and non-traditional 3D techniques,,exploring photorealism, efficient modeling,,lighting and texture mapping are also covered in,this course.

Credits: 3

Prerequisites: DMA 217, DMA 234 or DMA 246, or DMA 297

Advertising Design

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 15-16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 15 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DFN 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3

Second Year

Third Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising3
DEN 102Composition II3

Fourth Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa
3*
DAH 202Visual Narration: Asia3*
DHU —Humanities Course3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365Digital Narrative3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366Experiential Media3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DNS 200-400Natural Science3
D— 200-400General Education Elective3
DAH 200-400Art History Elective3*†
DVC 200-400Visual Culture Elective3*†
*Choose one of the indicated courses.
†DAH/DVC must be taken at the 200 level or higher

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Catalog Year 24/25

Total Credits: 120/121

*International students that require ELS-101 (4.0 cr); Total Credits = 127/128

First Year Experience=1; Foundations=18; Major=63; Gen Ed=36; Open Electives=6

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University