DTR-305 VEHICLE SYSTEMS AND PACKAGING

This course introduces students to the,application of Vehicle Packaging and Systems,Design as an important element of modern vehicle,design work. Topics covered include applied,vehicle packaging, occupant packaging, safety and,electrical systems, powertrain, chassis, as well,as the engineering sciences of aerodynamics and,manufacturing/assembly.

Credits: 3

Prerequisites:

DTR-421 SENIOR TRANS DESIGN STUDIO II

This course undertakes major projects lasting one,semester each. The design development process,involves a product plan, technical specification,,sketches and a finished model. Sponsored projects,by transportation companies and transportation,component suppliers are a regular part of this,class.

Credits: 3

Prerequisites:

DVC-200 CONCEPTS AND METHODS OF VISUAL CULTURE

This course examines the role of the visual in,theory and practice. The approach taken is both,structural and historical, presenting various,critical frameworks and then using them to,analyze specific examples of visual culture and ,their time periods including, but not limited to,,examples of cultural appropriation and the impact,of cultural diversity. The course considers the ,visual through multiple dimensions–aesthetics, ,economics, politics, sociology, etc. It also ,reflects on the development of visual culture ,studies as an interdisciplinary field. A range ,of visual media–painting, photography, design, ,digital, etc.–and their cultural environments ,are examined. Heavy emphasis is placed on the,student’s ability to absorb visual culture theory,and apply it to written assignments and other,research. This course may be used for Social,Science credit. This course satisfies the,General Elective requirement.

Credits: 3

Prerequisites:

FAD-205 COLLECTION DESIGN

In this course students will prepare a complete,collection design package including prototypes,based on a theme including fully illustrated,designs with technical details, prototypes and an,industry standard final presentation book. ,Research methods and cultural appropriation are,discussed. The students will study range planning,and pricing of various products to have a complete,and realistic view of collection design.

Credits: 3

Prerequisites: FAD 102

FAD-422 MASTERPIECE COLLECTION STUDIO

This class focuses on the development and,construction of a final collection. Students,design and construct a fully wearable collection,consisting of six total looks. This studio is,where students amalgamate all learning from,previous seasons in order to present their final,’masterpiece’ collection.

Credits: 3

Prerequisites: FAD 411

FLM-279 DOCUMENTARY FILMMAKING II

This advanced course in documentary theory and,practice emphasizes the maker’s ability to,witness, document, and impact a world in motion.,While studying contemporary documentary practices,including newer forms such as “reality”,,participatory, and immersive works, students will,spend the bulk of the semester on a self-directed,production of social relevance, and contribute to,a collaborative production with peers.

Credits: 3

Prerequisites: FLM 278 OR DMA 342

IAD-305 ART AS NARRATIVE

Narrative structures and strategies are present in,all disciplines and cultures, though the form,,language, intentions, and motives may vary.,Examples of these structures include storytelling,,brand messaging, gameplay, wayfinding, and signs,and symbols. This course looks at traditional and,experimental narratives across disciplines and at,their intersections. Students will develop,language, voice, and integrative methods for,execution and delivery within and without the,context of their chosen fields of study.

Credits: 3

Prerequisites: IAD 105

Advertising Design

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 15-16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 15 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DFN 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3

Second Year

Third Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising3
DEN 102Composition II3

Fourth Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa
3*
DAH 202Visual Narration: Asia3*
DHU —Humanities Course3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365Digital Narrative3
DADAdvertising Design Elective3
D— 200-400General Education Elective3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366Experiential Media3
DADAdvertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DNS 200-400Natural Science3
D— 200-400General Education Elective3
DAH 200-400Art History Elective3*†
DVC 200-400Visual Culture Elective3*†
*Choose one of the indicated courses.
†DAH/DVC must be taken at the 200 level or higher

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Catalog Year 24/25

Total Credits: 120/121

*International students that require ELS-101 (4.0 cr); Total Credits = 127/128

First Year Experience=1; Foundations=18; Major=63; Gen Ed=36; Open Electives=6

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University