Tag: 2024-2025

DTR-334 JUNIOR EXTERIOR DESIGN STUDIO II

The junior-year exterior design studio expands on,the process emersion experienced during the,sophomore year. Students must generate a,compelling, customer-driven design story as the,basis for their work. Advanced thinking in the,areas of aesthetics, primary research, inclusive,human factors, design theory and branding are,expected. The presence of corporate sponsors,along the way and the possibility of field trips,to professional design studios or factories will,further ensure the process has real-world career,relevance.

Credits: 3

Prerequisites: DTR 331, DTR 333, DTR 335, DTR 337

DTR-436 SENIOR MOBILITY DESIGN STUDIO II

The senior mobility studio will stress the,consideration of user experience and social,impact in designing fleets of vehicles for public,use. Students will explore these facets by,researching the communities and larger regional,populations their designs are intended for. ,Sustainable materials and processes will be,investigated, as well as emerging cultural and,technical trends. Advanced presentations to,sponsors will illustrate the user-focused nature,of the students’ concepts, as well as the,students’ readiness to transition to the,professional world. Occasionally, course content,may be reinforced through field trips to,professional design studio or factories.

Credits: 3

Prerequisites: DTR 431, DTR 433, DTR 435, DTR 437

DVC-407 EXPERIMENTAL FILM

Film is an inherently exploratory medium. From,the earliest “movies” of the 1890s to present-day,digital technology, its evolution as an art form,has paralleled developments in its means of,production. However, outside the control of the,major studios, an alternative cinema, called,”avant-garde” or “experimental,” has appropriated,the most economical means to create a visionary,,challenging, often disruptive body of work. And,alternate systems of distribution have arisen to,make possible its appreciation by small but,devoted audiences. Our course will examine a,phenomenon that the British Film Institute has,called “almost indefinable. It is in a constant,state of change and redefinition.” Yet our task,will be precisely to trace its history, give,definition to its various facets, and engage with,the concepts and issues they raise. This course,satisfies the General Elective requirement.

Credits: 3

Prerequisites: DEN 239, DVC 200 OR DVC 306

FAD-303 INTERMEDIATE SHOE MAKING

In this course, students learn intermediate,methods of footwear construction. This involves,pattern cutting, sewing, Goodyear welting and,producing a final pair of shoes. The instruction,will include how to translate ideas from a two,dimensional paper pattern to a three dimensional,product, using various types of leather, canvas,and hardware. In addition, students learn the use,and the maintenance of various industrial,machines.

Credits: 3

Prerequisites: FAD 102, FAD 205

FLM-103 FILM LANGUAGE & TECHNIQUES

This course introduces students to the necessary,vocabulary and tools to analyze and appreciate the,art of filmmaking. Through weekly screenings,,readings, discussions, and hands-on camera,exercises, students develop critical skills and,language related to the production and,comprehension of contemporary filmmaking,,including production roles, terminology,,techniques, and an introduction to history and,theory. This course meets twice a week, structured,as lecture and studio days.

Credits: 3

Prerequisites:

FLM-364 RESEARCH & DEVELOPMENT

This pre-thesis course functions as a think tank,toward Film Thesis projects with ideation, story,,and screenwriting sessions; self-directed studio,days to hone skills and explore technical and,aesthetic interests; and professional development,workshops focused on demo reel construction,,resume writing, and presentation skills.

Credits: 3

Prerequisites: FLM 278 or DMA 342, FLM 288 or DMA 345, FLM 325 or DMA 325

IAD-490 INDEPENDENT STUDY

Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.

Credits: 3

Prerequisites:

Advertising Design

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 15-16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 15 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DFN 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3

Second Year

Third Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising3
DEN 102Composition II3

Fourth Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa
3*
DAH 202Visual Narration: Asia3*
DHU —Humanities Course3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365Digital Narrative3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366Experiential Media3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DNS 200-400Natural Science3
D— 200-400General Education Elective3
DAH 200-400Art History Elective3*†
DVC 200-400Visual Culture Elective3*†
*Choose one of the indicated courses.
†DAH/DVC must be taken at the 200 level or higher

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Catalog Year 24/25

Total Credits: 120/121

*International students that require ELS-101 (4.0 cr); Total Credits = 127/128

First Year Experience=1; Foundations=18; Major=63; Gen Ed=36; Open Electives=6

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University