DTR-331 JUNIOR INTERIOR DESIGN STUDIO

The junior-year interior design studio expands on the process emersion experienced at the sophomore level. The importance of a compelling, customer-driven design story as the basis for interior work is stressed. Students are expected to employ advanced thinking in terms of aesthetics, primary research, inclusive human factors, design theory and brand experience. The presence of corporate sponsors along the way will promote a process that has real-world career relevance. The use of virtual reality and animation will further ensure the students’ understanding of the interior space and the interaction of a diverse cross section of users with their design solutions. Occasionally, course content may be reinforced through field trips to professional design studios or factories.

Credits: 3

Prerequisites: DTR202 DTR231 DTR257 DTR233

DTR-433 SENIOR EXTERIOR DESIGN STUDIO

The senior exterior studio emphasizes the role research plays in creating original design ideas. Students will look for design opportunities via the investigation of sustainable materials and processes, varying aesthetic tastes, packaging for a diverse cross section of users, as well as emerging cultural and technical trends. Advanced presentations to sponsors will show the students’ user-focused approach, as well as their readiness to join the transportation design community.

Credits: 3

Prerequisites: DTR 332, DTR 334, DTR 336, DTR 338

DVC-401 FILM NOIR AND BEYOND

Film Noir, with roots in German Expressionism and American hard-boiled fiction, is an enduring cinematic phenomenon. Beginning in the 1940’s, Hollywood-produced stories of ill-fated protagonists seduced by femmes fatales, dirty deals, and double-crossing partners, struck a nerve with American audiences (and soon after World War II with French critics who named and defined the “Noir” style). These dark tales reflected a 20th century malaise spawned by the Great Depression, WWII, and a contemporary shift in gender roles. Our course will examine the origins of Noir. This course may also be applied to an upper level English or Liberal Arts Elective. This course satisfies the General Elective requirement.

Credits: 3

Prerequisites: DEN 239, DVC 200 OR DVC 306

FAD-221 SOPHOMORE STUDIO

In this studio students will explore the role of history in fashion construction. Since most contemporary fashion is a result of historical development, it is important for students to understand the past in order to develop the future. They will research a historical period and choose a culturally appropriate costume as a source of inspiration. Students will then recreate a version of the costume for the class.

Credits: 3

Prerequisites: FAD-101, FAD-102

FAD-490 INDEPENDENT STUDY

Independent Study is available to students who are at Junior or Senior level standing with a cumulative grade point average of 3.00 or above. The student may receive approval to work in an area or on a project that is not otherwise offered or addressed in the regular curriculum. An Independent Study should include opportunities for individual student voice and provide a space for diverse perspectives. Students may receive credit toward graduation for no more than 6 credit hours. The student must submit to the chairperson of the department in which they wish to study, an Independent Study Proposal of 150 words (no less) of the student’s plan for study and her/his reason for choosing to study independently. Once the department chairperson provides approval and the instructor for the Independent Study is determined, the faculty member must write an Independent Study Syllabus with education goals, learning outcomes, meeting dates, course expectations, timelines, and due dates. Art Education candidates must pass DAE 490 with a grade of ‘C’ (2.00) or higher to qualify for certification.

Credits: 3

Prerequisites:

FLM-289 EXPERIMENTAL FILMMAKING II

This advanced course in experimental filmmaking will challenge students to research and create forward-thinking film art-short films, video sculptures, expanded cinema-that consider emotional, intellectual, physical, and technological experiences as both maker and viewer.

Credits: 3

Prerequisites:, FLM 288 OR DMA 345

IAD-407 INTERDISCIPLINARY THESIS I

The Interdisciplinary Thesis is a two-semester studio course affording students the time and space to undertake major independent interdisciplinary art and design projects. Students may propose a body of related works, a series of individual pieces, or major stand-alone projects with the goal of producing them over the course of two semesters alongside their peers, capitalizing on their diverse skill sets, professional goals, and regular critiques.

Credits: 3

Prerequisites: IAD 305, IAD 308, IAD 310

Advertising Design

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 15-16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 15 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DFN 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3

Second Year

Third Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising3
DEN 102Composition II3

Fourth Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa
3*
DAH 202Visual Narration: Asia3*
DHU —Humanities Course3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365Digital Narrative3
DADAdvertising Design Elective3
D— 200-400General Education Elective3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366Experiential Media3
DADAdvertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DNS 200-400Natural Science3
D— 200-400General Education Elective3
DAH 200-400Art History Elective3*†
DVC 200-400Visual Culture Elective3*†
*Choose one of the indicated courses.
†DAH/DVC must be taken at the 200 level or higher

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Catalog Year 24/25

Total Credits: 120/121

*International students that require ELS-101 (4.0 cr); Total Credits = 127/128

First Year Experience=1; Foundations=18; Major=63; Gen Ed=36; Open Electives=6

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University