DTR-332 JUNIOR INTERIOR DESIGN STUDIO II

The junior-year interior design studio expands on the process emersion experienced at the sophomore level. The importance of a compelling, customer-driven design story as the basis for interior work is stressed. Students are expected to employ advanced thinking in terms of aesthetics, primary research, inclusive human factors, design theory and brand experience. The presence of corporate sponsors along the way will promote a process that has real-world career relevance. The use of virtual reality and animation will further ensure the students’ understanding of the interior space and the interaction of a diverse cross section of users with their design solutions. Occasionally, course content may be reinforced through field trips to professional design studios or factories.

Credits: 3

Prerequisites: DTR 331, DTR 333, DTR 335, DTR 337

DTR-434 SENIOR EXTERIOR DESIGN STUDIO II

The senior exterior studio emphasizes the role research plays in creating original design ideas. Students will look for design opportunities via the investigation of sustainable materials and processes, varying aesthetic tastes, packaging for a diverse cross section of users, as well as emerging cultural and technical trends. Advanced presentations to sponsors will show the students’ user-focused approach, as well as their readiness to join the transportation design community.

Credits: 3

Prerequisites: DTR 431, DTR 433, DTR 435, DTR 437

DVC-402 FILM STUDIES: SCIENCE FICTION

In this course students will explore the ways in which science fiction films have represented contemporary culture trends such as fear of the other and cold-war paranoia in Invasion of the Body Snatchers, the terror of the body in Aliens and the transhumanism in District 9. Course readings will examine the development of the science fiction film as a distinct genre from a variety of viewpoints including historical analysis, race and gender studies, and critical theory. This course may apply as an upper level English and Liberal Arts elective. This course satisfies the General Elective requirement.

Credits: 3

Prerequisites: DEN 239, DVC 200 OR DVC 306

FAD-285 SPECIAL PROJECT: 100/200

The Special Projects class is offered on an occasional basis, with course content specific to the area(s) being explored. Fall 2023, Corset Study & Construction Dive into the world of corsetry and separate fact from fiction. Visit the corset from the 16th century to modern corsetry. Make a victorian era corset using industry materials.

Credits: 3

Prerequisites:

FAD-500 GLOBAL LEARNING EXPERIENCE

(This is a faculty led study abroad course * syllabi will differ per destination), On a Global Learning Experience course, students are brought outside the typical classroom, for a 24/7 learning experience in varying locations outside the USA. The course will provide students with tools for analyzing your learning process and identifying cultural patterns, differences, similarities and values encountered during the journey. Students develop a sense of cross-cultural understanding, and navigate towards becoming a global citizen. Students develop a heightened sense of confidence, and leadership as they plan, and execute this excursion. In addition students discover the role of becoming an ambassador for their own culture. Practical issues about studying abroad (safety, money, packing, etc.) are delivered via pre-departure sessions with the International Student Services Office.

SUMMER 2023
PARIS/ANTWERP STUDY ABROAD This directed course is intended to expand our students World view. It will provide alternative learning experiences they would not have in their typical curriculum. This joint program is designed to expand the students World view in several ways: ? Living and traveling together as a group in a European Country ? Seeing 1st hand some of the History that makes up western civilization ? Experiencing each other’s department’s focus and interests Students will visit Academic Major sites of interest, Museums, and Cities throughout Paris, France and Antwerp, Belgium. This is a 2 -week Summer 2023 course beginning in May.

Credits: 3

Prerequisites: SLP 007

FLM-325 NARRATIVE FILMMAKING I

Narrative Filmmaking is a dynamic two-course sequence implementing the phases of production. This first course is a concentrated period of pre-production beginning with research as students examine the core elements of cinema – light, space, and time – through screenings, readings, practical exercises, discussions, and critical writing. This will provide a base for concept development, creative writing, and production design, culminating in a professional treatment, screenplay, and pitch deck with a plan to produce in the subsequent semester.

Credits: 3

Prerequisites: FLM 201, FLM 211, FLM 225 or DMA 312

IAD-408 INTERDISCIPLINARY THESIS II

This second semester thesis course completes the work begun in Interdisciplinary Thesis I. The course includes regular critiques as students work towards their individual and collective project goals, including relevant publications and public exhibition by the end of the semester.

Credits: 3

Prerequisites: IAD 407

Advertising Design

Bachelor of Fine Arts Degree Requirements

First Year

First Semester = 15-16 Credit Hours

Course #Course TitleCredits
SLP 007CCS First Year Experience1
DFN 119Digital Techniques3
DFN 1372D & 3D Integrated Design Studio3
DFN 139Color & Light Studies3
DGD 151Typography I3
DVC 100Introduction to Material Culture3

Second Semester = 15 Credit Hours

Course #Course TitleCredits
DFN 1384D Design Studio3
DFN 142Performative Spaces3
DFN 124Motion Essentials3
DGD 152Typography II3
DEN 101Composition I3

Second Year

Third Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 235Concepts and Campaigns3
DGD 211Intro Communication Design I3
DAD 283Marketing & Media3
DAH 261History of Advertising3
DEN 102Composition II3

Fourth Semester = 18 Credit Hours

Course #Course TitleCredits
DAD 287Media & Experience3
DAD 266App Happy3
DGD 224Motion Narratives3
DAH 200Western Art History/Visual Culture3*
DAH 201Visual Narration: Africa
3*
DAH 202Visual Narration: Asia3*
DHU —Humanities Course3
*Choose one of the indicated courses.

Third Year

Fifth Semester = 15 Credit Hours

Course #Course TitleCredits
DGD 317Prof Studio Practice I3
DAD 321Commercial Techniques & Production3
DAD 365Digital Narrative3
DADAdvertising Design Elective3
D— 200-400General Education Elective3

Sixth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 322Integrated Campaigns3
DAD 366Experiential Media3
DADAdvertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Fourth Year

Seventh Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 421Portfolio Lab I3
DAD 434Content Creation3
DNS 200-400Natural Science3
D— 200-400General Education Elective3
DAH 200-400Art History Elective3*†
DVC 200-400Visual Culture Elective3*†
*Choose one of the indicated courses.
†DAH/DVC must be taken at the 200 level or higher

Eighth Semester = 15 Credit Hours

Course #Course TitleCredits
DAD 422Portfolio Lab II3
DAD 460Thesis Studio3
DAD —Advertising Design Elective3
D— 200-400General Education Elective3
D— 100-400Open Elective3

Catalog Year 24/25

Total Credits: 120/121

*International students that require ELS-101 (4.0 cr); Total Credits = 127/128

First Year Experience=1; Foundations=18; Major=63; Gen Ed=36; Open Electives=6

Advertising Design Electives – Successfully complete designated courses within the major (not listed as “required”), subject code DAD.

General Education Electives – Successfully complete any 200-400 level (non-required) Liberal Arts course, from subjects: DAH-Art History, DAS-Academic Studies, DEN-English, DHS-History, DLE-Liberal Elective, DNS-Natural Science DSS-Social Science, DPL-Philosophy, etc), DVC-Visual Culture.

Open Electives – Successfully complete any (3.0 credit) 100-400 level (non-required) course from an Undergraduate subject (Studio or Lecture).

This plan is provided for use as a guide only and is based on full-time status with successful completion of credits outlined per semester. Degree Timelines and requirements may vary based on actual program, credits completed per semester and/or catalog year. Students are responsible for confirming completion of all requirements before graduating (use program/student resources to support degree progression). Minimum Cumulative GPA of 2.0 required.

Advertising Design Faculty

Susan LaPorte
MFA, California Institute of the Arts BFA, University of Illinois at Chicago

Philip McAvoy
BA, Michigan State University