In this course, students apply their knowledge of,grid systems and type families to develop informed,solutions to complex communication problems. This,course emphasizes research methods and creative,processes that encourage experimentation.,Typographic systems are created for print,,interaction design and motion graphics. Projects,,discussions, and readings focus on the practical,and theoretical concerns in contemporary,typographic communications.
Credits: 3
Prerequisites: DGD 311 OR DGD 312
The program is an intense three week studio,program for advanced communication design,students. Students complete projects working,with,faculty from Europe. The program includes,lectures, studio visits and visits to museums and,collections. Contact the department for,application and portfolio requirements.
Credits: 3
Prerequisites:
Student creative teams are exposed to a wider,variety of media channels and use problem,solving techniques to create compelling,advertising solutions appropriate for the targeted,and diverse consumers and audiences for products,,brands or PSA movements. They are introduced to,different categories of advertising and begin,basic campaign development. Students assemble a,review portfolio that is assessed for growth,,creativity, and quality from their sophomore,studies at CCS.
Credits: 3
Prerequisites: DAD 120, DAD 122
The Special Project course is offered on an,occasional basis, with course content specific to,the area being explored.
Credits: 3
Prerequisites:
This required typography course is the second in a,sequence of three, that develops an understanding,of 2D design space and the unique nature of,typographic communication principles. Building on,Typography I, students expand their ability to,work with typographic form, understanding the,nuance of language-based messages, and,organization through projects that introduce,organizational systems, grids, and the associated,nomenclature. Classifications, and anatomy of,letterforms, are integrated into projects,,language hierarchy, image, and rhetorical elements,in order to develop sequential narrative,communication. This course helps students apply,the role of analog and digital tools to achieve,well-crafted solutions with specific intent.,Content used in this course presents design’s,complex history, while also providing students the,opportunity to lend their point of view on content,analysis. Students may elect to take additional,Type courses, Type IV and Type Design in their,junior year.
Credits: 3
Prerequisites: DGD 151
This required interaction course, the last of,three, moves into more complex design principles,,code language(s), hardware/software used in the,creation of dynamic communication design solutions,that are physical, human-centric experiences that,extends our understanding of user(s) and user,groups that consider digital accessibility through,the integration of user testing, performance, and,play. Through assigned projects students will,apply an understanding of typographic form,,message and organizational systems in the context,of moderated physical user experiences in spaces,large and small. Students are encouraged to move,beyond explore and engage new tools and platforms,in order to achieve informed design solutions.,Contemporary themes of interactive communication,and culture, including elements of media theory,are presented. Students may elect to take,additional courses in Interaction Design like,Experience I and II, in the junior and senior,year.
Credits: 3
Prerequisites: DGD 264, DGD 212 OR DGD 277
Through the College’s affiliation with the,Association of Independent Colleges of Art and,Design, junior or first-semester senior students,in good academic standing have the opportunity to,spend a semester (Fall or Winter) or full year,studying at another member institution in the,United States or abroad. Application information,is available in the Academic Advising and,Registration Office.
Credits: 12
Prerequisites:
An introduction to the basics of writing,advertising copy for targeted and diverse,audiences and consumers for a broad range of,products, brands and social causes, this course,covers the basic anatomy of an ad, headlines,,theme lines, body copy, script formats and the,synergy between words and visuals. Students study,the history of copywriting as well as influential,copywriters in the industry and the campaigns that,made them and their work famous.
Credits: 3
Prerequisites: DAD 120, DAD 122
Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.
Credits: 3
Prerequisites: DAD 235, DAD 265, DAD 283
This non-major course is designed to,introduce/develop two-dimensional design skills,in the context of typographic environments to,students outside of the major of Communication,Design. Projects will introduce students to the,principles of typography and image in order to,develop skills related to organizing typographic,and image environments to achieve clear,communication based on an understanding of,typographic hierarchy, message, and aesthetics,,as well as spatial relationships of the,page/screen such as grid, column and margin.,Additionally students will develop the ability to,make typographic design decisions that consider,taste, audience/user, content, concept, and,sequence, by employing process methodologies used,in the creation of unique visual communication,solutions that speaks to their own art and design,practice, or cultural, social lens.
Credits: 3
Prerequisites: