Tag: 2023-2024

DGD-152 TYPOGRAPHY II

This required typography course is the second in a sequence of three, that develops an understanding of 2D design space and the unique nature of typographic communication principles. Building on Typography I, students expand their ability to work with typographic form, understanding the nuance of language-based messages, and organization through projects that introduce organizational systems, grids, and the associated nomenclature. Classifications, and anatomy of letterforms, are integrated into projects, language hierarchy, image, and rhetorical elements in order to develop sequential narrative communication. This course helps students apply the role of analog and digital tools to achieve well-crafted solutions with specific intent. Content used in this course presents design’s complex history, while also providing students the opportunity to lend their point of view on content analysis. Students may elect to take additional Type courses, Type IV and Type Design in their junior year.

Credits: 3

Prerequisites: DGD 151

DGD-365 IMMERSIVE SPACES

This required interaction course, the last of three, moves into more complex design principles, code language(s), hardware/software used in the creation of dynamic communication design solutions that are physical, human-centric experiences that extends our understanding of user(s) and user groups that consider digital accessibility through the integration of user testing, performance, and play. Through assigned projects students will apply an understanding of typographic form, message and organizational systems in the context of moderated physical user experiences in spaces large and small. Students are encouraged to move beyond explore and engage new tools and platforms in order to achieve informed design solutions. Contemporary themes of interactive communication and culture, including elements of media theory are presented. Students may elect to take additional courses in Interaction Design like Experience I and II, in the junior and senior year.

Credits: 3

Prerequisites: DGD 264, DGD 212 OR DGD 277

DGD-505 AICAD EXCHANGE

Through the College’s affiliation with the Association of Independent Colleges of Art and Design, junior or first-semester senior students in good academic standing have the opportunity to spend a semester (Fall or Winter) or full year studying at another member institution in the United States or abroad. Application information is available in the Academic Advising and Registration Office.

Credits: 12

Prerequisites:

DAD-250 INTRODUCTION TO COPYWRITING

An introduction to the basics of writing advertising copy for targeted and diverse audiences and consumers for a broad range of products, brands and social causes, this course covers the basic anatomy of an ad, headlines, theme lines, body copy, script formats and the synergy between words and visuals. Students study the history of copywriting as well as influential copywriters in the industry and the campaigns that made them and their work famous.

Credits: 3

Prerequisites: DAD 120, DAD 122

DAD-490 INDEPENDENT STUDY

Independent Study is available to students who are at Junior or Senior level standing with a cumulative grade point average of 3.00 or above. The student may receive approval to work in an area or on a project that is not otherwise offered or addressed in the regular curriculum. An Independent Study should include opportunities for individual student voice and provide a space for diverse perspectives. Students may receive credit toward graduation for no more than 6 credit hours. The student must submit to the chairperson of the department in which they wish to study, an Independent Study Proposal of 150 words (no less) of the student’s plan for study and her/his reason for choosing to study independently. Once the department chairperson provides approval and the instructor for the Independent Study is determined, the faculty member must write an Independent Study Syllabus with education goals, learning outcomes, meeting dates, course expectations, timelines, and due dates. Art Education candidates must pass DAE 490 with a grade of ‘C’ (2.00) or higher to qualify for certification.

Credits: 3

Prerequisites: DAD 235, DAD 265, DAD 283

DGD-201 COMMUNICATION DESIGN FOR NON-MAJORS

This non-major course is designed to introduce/develop two-dimensional design skills in the context of typographic environments to students outside of the major of Communication Design. Projects will introduce students to the principles of typography and image in order to develop skills related to organizing typographic and image environments to achieve clear communication based on an understanding of typographic hierarchy, message, and aesthetics, as well as spatial relationships of the page/screen such as grid, column and margin. Additionally students will develop the ability to make typographic design decisions that consider taste, audience/user, content, concept, and sequence, by employing process methodologies used in the creation of unique visual communication solutions that speaks to their own art and design practice, or cultural, social lens.

Credits: 3

Prerequisites:

DGD-366 INTERACTION IV

The course develops the student’s applied understanding of new media. Projects include topics relevant to defining client need, assessing user interface, developing information structures, navigation conditions and consideration of audience/user. The course exposes students to theories of cognition and perception relevant to communications based in motion and interactive media.

Credits: 3

Prerequisites: DGD 365

DAD-266 APP HAPPY: DESIGN FOR MOBILE MEDIA

Students use marketing strategy to identify mobile marketing opportunities for targeted and diverse consumer and user groups, utilizing current industry concept techniques, trends and relevant and cutting edge software skills to design universal and inclusive design concepts, prototype and test unique smartphone applications.

Credits: 3

Prerequisites: DAD 235, DAD 250, DAD 283

DAD-500 GLOBAL LEARNING EXPERIENCE

(This is a faculty led study abroad course * syllabi will differ per destination), On a Global Learning Experience course, students are brought outside the typical classroom, for a 24/7 learning experience in varying locations outside the USA. The course will provide students with tools for analyzing your learning process and identifying cultural patterns, differences, similarities and values encountered during the journey. Students develop a sense of cross-cultural understanding, and navigate towards becoming a global citizen. Students develop a heightened sense of confidence, and leadership as they plan, and execute this excursion. In addition students discover the role of becoming an ambassador for their own culture. Practical issues about studying abroad (safety, money, packing, etc.) are delivered via pre-departure sessions with the International Student Services Office.

Credits: 3

Prerequisites: SLP 007