DGD-124 MOTION ESSENTIALS

This motion design course introduces concepts and,methods used in designing dynamic digital,communications that rely on the typography, image,,video, sound, and message. The language of motion,design and its associated meaning(s) are presented,through a series of dynamic projects, where,students select the narrative content they,explore. Students learn relevant techniques and,concepts, associated with both analog and digital,tools in order to aid in the creation of,well-crafted dynamic sequential solutions. ,Students may elect to take additional courses,,Motion Design II and III, starting in the junior,year.

Credits: 3

Prerequisites: DGD 151 OR DGD 201

DGD-352 TYPE DESIGN

Students will work in the creative process of,original typographic design which will emphasize,exploration, historical research and synthesis of,these variables in typographic design. Students,will consider and explore various design process,methodology related to type design. Students are,encouraged to use technology and media that,reflects the project outline and student’s skill,level. Students will revisit and review,typographic nomenclature relevant to type design,and consider the important role of graphic design,history in the context of type design. An,inclusive historical lens is encouraged.

Credits: 3

Prerequisites: DGD 311 OR DGD 312

DGD-500 GLOBAL LEARNING EXPERIENCE

(This is a faculty led study abroad course *,syllabi will differ per destination) ,,On a Global Learning Experience course, students,are brought outside the typical classroom, for a,24/7 learning experience in varying locations,outside the USA. The course will provide students,with tools for analyzing your learning process and,identifying cultural patterns, differences,,similarities and values encountered during the,journey. Students develop a sense of,cross-cultural understanding, and navigate towards,becoming a global citizen. Students develop a,heightened sense of confidence, and leadership as,they plan, and execute this excursion. In,addition students discover the role of becoming an,ambassador for their own culture. Practical issues,about studying abroad (safety, money, packing,,etc.) are delivered via pre-departure sessions,with the International Student Services Office.

Credits: 3

Prerequisites: SLP 007

DAD-221 COMMERCIAL CONCEPTS AND PRODUCTION

Students learn the strategies, processes, and,storytelling techniques used to create effective,television advertising. Student creative teams,solve broadcast specific assignments for targeted,and diverse consumers and audiences by,developing concepts, scriptwriting, drawing,storyboards, and producing animatics. Current,trends in broadcast are reviewed including,web-based communications, graphics, special,effects, post-production techniques, music,,editing, and directing. Presentations specific to,television ideas are practiced on a regular basis.

Credits: 3

Prerequisites: DAD 235, DAD 250, DAD 283

DAD-475 ADVERTISING DESIGN INTERNSHIP

Participation in an internship experience allows,students to use classroom-learned skills in a,related employment experience. Students must work,a minimum of 135 hours over the course of the,entire semester. To participate students must be,of junior or senior status with completion of,freshman and sophomore studios. Students must,have a minimum cumulative GPA of 2.8. Seniors may,not be eligible to participate in an internship,during their final semester. Transfer students,must have attended one semester at CCS in addition,to meeting the other eligibility criteria.

Credits: 6

Prerequisites:

DGD-151 TYPOGRAPHY I

This required typography course, the first in a,sequence of three, develops an understanding of,two-dimensional design space and the unique nature,of typographic communication principles. Through,a series of projects centered around the role of,type in communication design, students develop an,understanding of typographic aesthetics, concepts,of organization, understanding nuance of language,based messages to achieve a particular hierarchy,,while emphasizing the role of analog and digital,tools to achieve well-crafted solutions with,specific communication intent. Content used in,this course present design’s complex history,,while also providing students the opportunity to,lend their point of view in content analysis.

Credits: 3

Prerequisites:

DGD-353 TYPOGRAPHY IV

In this course, students apply their knowledge of,grid systems and type families to develop informed,solutions to complex communication problems. This,course emphasizes research methods and creative,processes that encourage experimentation.,Typographic systems are created for print,,interaction design and motion graphics. Projects,,discussions, and readings focus on the practical,and theoretical concerns in contemporary,typographic communications.

Credits: 3

Prerequisites: DGD 311 OR DGD 312

DGD-501 DESIGN STUDIES IN EUROPE

The program is an intense three week studio,program for advanced communication design,students. Students complete projects working,with,faculty from Europe. The program includes,lectures, studio visits and visits to museums and,collections. Contact the department for,application and portfolio requirements.

Credits: 3

Prerequisites:

DAD-235 CONCEPTS AND CAMPAIGNS

Student creative teams are exposed to a wider,variety of media channels and use problem,solving techniques to create compelling,advertising solutions appropriate for the targeted,and diverse consumers and audiences for products,,brands or PSA movements. They are introduced to,different categories of advertising and begin,basic campaign development. Students assemble a,review portfolio that is assessed for growth,,creativity, and quality from their sophomore,studies at CCS.

Credits: 3

Prerequisites: DAD 120, DAD 122