Tag: 2023-2024

DGD-317 PROFESSIONAL STUDIO PRACTICE I

This required course, the first in a series of two,courses, examines concepts of contemporary design,practice within the area of Communication Design. ,In this course students will develop an,understanding of various forms of practice, from,independent contract to junior/senior positions to,studio ownership. Through on-site/virtual studio,visits that includes BIPOC business leaders,,students will learn first hand professional,expectations. Students develop an understanding,of business tools used by professionals. Students,create a kit of materials to prepare them for the,design market, including resume, writing design,briefs, project proposals, time management,platforms, preliminary understanding of taxes and,copyright policies, and junior level portfolio. ,The second course, Professional Studio Practice II,will be taken in their senior year, as preparation,for entering the professional design market.

Credits: 3

Prerequisites: DGD 212, DGD 277

DGD-485 SPECIAL PROJECT 300/400,SPECIAL TOPIC TYPOGRAPHY

The Special Project course is offered on an,occasional basis, with course content specific,to the area being explored.,
,WINTER 2024,
,MOTION BRANDING,This motion design course is an elective and,expands on the concepts and methods presented in,previous motion design courses. Students will,develop their understanding of how messages are,created in a time-based context using typography,,image, sound, and semiotics. Projects will,integrate 2D animation concepts and digital tools,and techniques relevant to communication design,majors to explore the important role of motion,graphics in branding and video creation. Projects,consider appropriate messaging structures with,audience(s)/User(s) needs and intents as a primary,focus.,
,DESIGN ENTREPRENEUR ,
,This elective ?course expands on a student’s,understanding of design studio practice by,introducing the concept of designer as,entrepreneur. Research into markets, and capacity,will be presented, along with expanded design,methodologies to help move solutions from concept,to marketplace. Students will design a small,edition of objects that work as a set with a,market(s) or user(s) in mind. Students will be,exposed to alternative models of making that,include but are not limited to publishing,,authorship, curation and product development.,Students will explore alternative tools,,techniques, and substrates that will expand their,prototyping capabilities low-fi to high fidelity,,will be utilized to aid in the creation of,well-crafted design solutions

Credits: 3

Prerequisites: DGD 311

DAD-120 CONCEPTS AND PROCESSES

This course introduces the student to,advertising, the creative process and the roles,of the art director/copywriter creative team in,the creation of an advertising message. Students,practice brainstorming techniques, dissecting a,strategy brief, idea generation, concept,sketching and presentation skills. They examine,multiple approaches to advertising and begin,their understanding of solving a marketing,problem for a unique and/or diverse target of,consumers from strategy to idea to image, headline,and copy.

Credits: 3

Prerequisites: DAD 110

DAD-434 CONTENT CREATION

Content creation is the future of digital media,and video. Students create long format commercial,content with extended narratives that focus on,branded storytelling that engages, motivates and,influences diverse audiences and consumers in a,positive and emotional way beyond the traditional,thirty second broadcast format. Students gain more,experience in writing, concepting and pitching,,storyboarding, producing and editing their,commercial concepts.

Credits: 3

Prerequisites:

DAE-520 PROFESSIONAL SEMINAR

The Professional Seminar provides candidates who,are doing their Directed Teaching with further,professional development and experiences that,develop reflective practice. The seminar conveys,a range of information essential to Visual Arts,educators, including health and safety issues in,Art Education, technology integration,,educational law, effective teaching practices,,research in the field, emerging trends in pedagogy,which examine issues of diversity, equity, and,inclusion.The seminar format is,intended to support student teachers in their,placements and allow for reflection and dialogue,regarding this professional experience.,Application for Directed Teaching and Departmental,permission is required. Art Education candidates,must pass DAE 520 with a grade of ‘C’ (2.00) or,higher to qualify for certification.

Credits: 2

Prerequisites: DAE 405,DAE 510

DGD-324 MOTION 3D

This third motion design course is an elective,,and expands on the concepts and methods presented,in designing dynamic digital communications that,rely on the use of typography, image, video,,message, and sound that were introduced in Motion,I and II. Students will integrate 3D/4D concepts,to a system of dynamic design solutions that,consider more complex applications of digital and,analog tools, while also focusing on the different,audiences/users, editorial messages structures,,and editing choices to meet the needs of the,project goals.

Credits: 3

Prerequisites: DGD 224, DGD 311 OR DGD 312

DGD-490 INDEPENDENT STUDY

Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.

Credits: 3

Prerequisites: DGD 311 OR DGD 312

DAD-122 MOTION TECHNIQUES

This course introduces Advertising students to,the basics of software used to create time-based,media, websites and mobile apps. It explores the,creative team’s role in creating communications,that engage targeted and diverse consumer groups,through digital media. Students create,microsites, animations, and develop a case study.

Credits: 3

Prerequisites: DAD 110

DAD-460 THESIS STUDIO

This course integrates all that the student has,learned and focuses on creating a unique,capstone/thesis project that focuses on engaging,,motivates and influences diverse audiences and,consumers in a positive and emotional way. The,project is a personal statement based on,introspection, community, purpose, and passion.

Credits: 3

Prerequisites: DAD 421, DAD 434

DGD-124 MOTION ESSENTIALS

This motion design course introduces concepts and,methods used in designing dynamic digital,communications that rely on the typography, image,,video, sound, and message. The language of motion,design and its associated meaning(s) are presented,through a series of dynamic projects, where,students select the narrative content they,explore. Students learn relevant techniques and,concepts, associated with both analog and digital,tools in order to aid in the creation of,well-crafted dynamic sequential solutions. ,Students may elect to take additional courses,,Motion Design II and III, starting in the junior,year.

Credits: 3

Prerequisites: DGD 151 OR DGD 201