Tag: 2023-2024

DAD-475 ADVERTISING DESIGN INTERNSHIP

Participation in an internship experience allows students to use classroom-learned skills in a related employment experience. Students must work a minimum of 135 hours over the course of the entire semester. To participate students must be of junior or senior status with completion of freshman and sophomore studios. Students must have a minimum cumulative GPA of 2.8. Seniors may not be eligible to participate in an internship during their final semester. Transfer students must have attended one semester at CCS in addition to meeting the other eligibility criteria.

Credits: 6

Prerequisites:

DGD-151 TYPOGRAPHY I

This required typography course, the first in a sequence of three, develops an understanding of two-dimensional design space and the unique nature of typographic communication principles. Through a series of projects centered around the role of type in communication design, students develop an understanding of typographic aesthetics, concepts of organization, understanding nuance of language based messages to achieve a particular hierarchy, while emphasizing the role of analog and digital tools to achieve well-crafted solutions with specific communication intent. Content used in this course present design’s complex history, while also providing students the opportunity to lend their point of view in content analysis.

Credits: 3

Prerequisites:

DGD-353 TYPOGRAPHY IV

In this course, students apply their knowledge of grid systems and type families to develop informed solutions to complex communication problems. This course emphasizes research methods and creative processes that encourage experimentation. Typographic systems are created for print, interaction design and motion graphics. Projects, discussions, and readings focus on the practical and theoretical concerns in contemporary typographic communications.

Credits: 3

Prerequisites: DGD 311 OR DGD 312

DGD-501 DESIGN STUDIES IN EUROPE

The program is an intense three week studio program for advanced communication design students. Students complete projects working with faculty from Europe. The program includes lectures, studio visits and visits to museums and collections. Contact the department for application and portfolio requirements.

Credits: 3

Prerequisites:

DAD-235 CONCEPTS AND CAMPAIGNS

Student creative teams are exposed to a wider variety of media channels and use problem solving techniques to create compelling advertising solutions appropriate for the targeted and diverse consumers and audiences for products, brands or PSA movements. They are introduced to different categories of advertising and begin basic campaign development. Students assemble a review portfolio that is assessed for growth, creativity, and quality from their sophomore studies at CCS.

Credits: 3

Prerequisites: DAD 120, DAD 122

DGD-152 TYPOGRAPHY II

This required typography course is the second in a sequence of three, that develops an understanding of 2D design space and the unique nature of typographic communication principles. Building on Typography I, students expand their ability to work with typographic form, understanding the nuance of language-based messages, and organization through projects that introduce organizational systems, grids, and the associated nomenclature. Classifications, and anatomy of letterforms, are integrated into projects, language hierarchy, image, and rhetorical elements in order to develop sequential narrative communication. This course helps students apply the role of analog and digital tools to achieve well-crafted solutions with specific intent. Content used in this course presents design’s complex history, while also providing students the opportunity to lend their point of view on content analysis. Students may elect to take additional Type courses, Type IV and Type Design in their junior year.

Credits: 3

Prerequisites: DGD 151

DGD-365 IMMERSIVE SPACES

This required interaction course, the last of three, moves into more complex design principles, code language(s), hardware/software used in the creation of dynamic communication design solutions that are physical, human-centric experiences that extends our understanding of user(s) and user groups that consider digital accessibility through the integration of user testing, performance, and play. Through assigned projects students will apply an understanding of typographic form, message and organizational systems in the context of moderated physical user experiences in spaces large and small. Students are encouraged to move beyond explore and engage new tools and platforms in order to achieve informed design solutions. Contemporary themes of interactive communication and culture, including elements of media theory are presented. Students may elect to take additional courses in Interaction Design like Experience I and II, in the junior and senior year.

Credits: 3

Prerequisites: DGD 264, DGD 212 OR DGD 277

DGD-505 AICAD EXCHANGE

Through the College’s affiliation with the Association of Independent Colleges of Art and Design, junior or first-semester senior students in good academic standing have the opportunity to spend a semester (Fall or Winter) or full year studying at another member institution in the United States or abroad. Application information is available in the Academic Advising and Registration Office.

Credits: 12

Prerequisites:

DAD-250 INTRODUCTION TO COPYWRITING

An introduction to the basics of writing advertising copy for targeted and diverse audiences and consumers for a broad range of products, brands and social causes, this course covers the basic anatomy of an ad, headlines, theme lines, body copy, script formats and the synergy between words and visuals. Students study the history of copywriting as well as influential copywriters in the industry and the campaigns that made them and their work famous.

Credits: 3

Prerequisites: DAD 120, DAD 122