DAE-200 EDUCATION FOUNDATIONS: HISTORY AND,PHILOSOPHY OF EDUCATION

This course surveys the history of American,education and art education. Educational,applications of research around educational,learning theory and practice are introduced. The,development of prevailing philosophies of,Education, Art Education and American pedagogy are,covered within a framework of theoretical,understanding, art integration exercises,,classroom observations, reflection, and dialogue.,Attention to inclusive and equitable pedagogical,practice is explored through the development of a,social justice themed middle school lesson plan.,Fifteen hours Field Experience in K-12 educational,settings required outside of class. Field,experiences and hours are an integral part of each,art education course. Students are expected to,participate in field during the course of the,semester in a professional and timely manner.,Students must complete all required field hours,and associated field experience assignments in the,course before they can register for the next art,education course. This course is open to students,second semester freshman level and above. This,course may count for general elective credit for,those who do not pursue teacher certification.,Students taking DAE 200 for certification in Art,Education must pass with a grade of ‘C’or higher.

Credits: 3

Prerequisites:

DGD-251 TYPOGRAPHY III

This required typography course, the third in the,sequence of three, applies an understanding of,two-dimensional design space and the unique nature,of typographic communication principles. Building,on experiences in Typography I & II, students,expand their ability to work with typographic,sequential systems of communication. Students,expand the ability to use various methods,,techniques and materials in the creation of a,large scale typographic prototype. Content used,in this course presents design’s complex history,,while also providing student the opportunity to,lend their point of view in content analysis. ,Students may elect to take additional courses,,Typography IV and Type Design, starting in the,junior year.

Credits: 3

Prerequisites: DGD 152 OR DGD 201

DGD-399 GRAPHIC DESIGN PRACTICUM – JUNIORS

Students acquire practical experience that,parallels the processes and methods used in,design offices. Students work on client-based,projects with the assistance of a faculty,supervisor. Projects follow all the steps in the,design process, including client contact, concept,development, client presentations and the,resolution of an appropriate communication,response in printer or interactive. Projects,briefs include integration of BIPOC organization,,non-profit institutions, and inclusive design,methods.

Credits: 3

Prerequisites: DGD 311 OR DGD 312

DAD-321 COMMERCIAL TECHNIQUES & PRODUCTION

Students creative teams practice television,advertising process, production and storytelling,techniques to conceptualize and create targeted,and effective commercials and films for diverse,audiences and consumers for traditional broadcast,,online, social and mobile media content. The,course includes developing concepts and keyframes,,writing, storyboarding, shooting and editing their,original commercial concepts. Current industry,trends are reviewed including commercial concepts,,digital content, branded entertainment,,cinematography, graphics, special effects,,post-production techniques, sound design, editing,,and directing trends. Presentations specific to,television ideas are practiced on a regular basis.

Credits: 3

Prerequisites: DAD 221, DAD 235, DAD 266 – ADVERTISING,DAD 221, DAD 235, DAD 270 – COPYWRITING

DAE-250 HUMAN DEVELOPMENT, CREATIVITY AND,VISUAL LEARNING

Designed to convey the stages of human growth in,depth, this course approaches physical,,psychological, emotional and social development in,a format for teachers to implement in planning,developmentally and culturally appropriate,instruction. The educational needs of neurodiverse,and special needs children, and the resources,available to teachers for best meeting these,needs, are included throughout. Related topics,covered in this course include nurturing,creativity in K-12 students, teaching students,with poverty in mind, and fostering equitable,visual learning in diverse settings. Pre-service,visual arts teachers consider the implications of,the above material in field experiences in diverse,instructional settings with children. Ten hours,Field Experience in K-12 educational settings,required outside of class. All required field,hours and associated field experience assignments,must be completed before registration for the next,art education course. This course is open to,sophomore students and above. Course may count for,general elective credits for those who do not,pursue teacher certification. Students must pass,with a grade of ‘C’ (2.00) or higher.

Credits: 3

Prerequisites: DAE 200

DGD-263 USER INTERFACE DESIGN

This required interaction design course, the first,in a sequence of three, develops an understanding,of basic design principles, code language, and,software used in the creation of web-based,communications. Through assigned projects,,students will understand the complex nature of,,user interface design and continue to apply an,understanding of typographic form, nuance of,language based messages, and organizational,systems in a dynamic user interface,context. The role of the user is introduced. ,Concepts and techniques of appropriate hardware,and interface software are integrated, into,exercises that aid in the creation of well-crafted,messages applied to informed design solutions,(their role/voice in language…).

Credits: 3

Prerequisites: DGD 124, DGD 152 OR DGD 201

DGD-400 GRAPHIC DESIGN PRACTICUM – SENIORS

Students acquire practical experience that,parallels the processes and methods used in design,offices. Students work on client-based projects,with the assistance of a faculty supervisor.,Projects follow all the steps in the design,process, including client contact, concept,development, client presentations and the,resolution of an appropriate communication,response in printer or interactive. Projects,briefs include integration of BIPOC organization,,non-profit institutions, and inclusive design,methods.

Credits: 3

Prerequisites: DGD 311 OR DGD 312

DAD-322 INTEGRATED CAMPAIGNS

Student teams create integrated advertising,campaigns for targeted and diverse consumers and,audiences for a broad range of products, brands,and social causes in television, digital media and,print. This includes unconventional approaches in,the context of a comprehensive and contemporary,media mix, addressing current industry trends.,Emphasis is placed on conceptual thinking,,leadership skills and the collaboration to create,professional campaigns for their portfolios. In,addition, students can compete in the AAF Mosaic,Awards, an annual competition for innovations in,DEI advertising.

Credits: 3

Prerequisites: DAD 221, DAD 321, DAD 365- ADVERTISING,DAD 221, DAD 321, DAD 355- COPYWRITING

DAE-315 ELEMENTARY ART TEACHING: METHODS,,MATERIALS AND CONTENT AREA LITERACY

In this course, Art Education candidates acquire,further practice with professional methodologies,of art instruction and facilitation for students,in Kindergarten-8th grade levels. The primary,focus is mastery of the pedagogical content,knowledge paired with teaching and learning,strategies necessary for planning and implementing,dynamic elementary art programming. Attention is,directed to the multiple components of art,instruction: age appropriate teaching methods,,reaching and involving all students with,diversity, equity and inclusion in mind, classroom,management, age appropriate art materials,,technology in Art Education, showing student work,,inclusion and accommodation of special needs,students, school diversity, art room safety,,facilities management, and evaluation methods.,Special attention is devoted to content area,literacy and inclusion of purposeful reading,experiences in the subject area. Thirty hours,Field Experience in Elementary Educational,Settings required outside of class. All required,field hours and associated field experience,assignments must be completed before registration,for the next art education course. Art Education,candidates must pass DAE 315 with a grade of ‘C’,(2.00) or higher to qualify for certification.

Credits: 3

Prerequisites: DAE 200, DAE-250

DGD-264 USER EXPERIENCE DESIGN

This required interaction course, is the second in,a sequence of three, that applies an understanding,of intermediate design principles, code,language(s), and software used in the creation of,web-based communications that are dynamic and,responsive, focusing on dynamic user experiences. ,The role of clear information hierarchy through,mapping and wireframing are key considerations in,the development of interactive solutions. Through,assigned projects students will understand the,complex nature of user experience design solutions,that need to function in a variety of digital,systems, environments, and platforms that,consider human centered needs including a,broader definition of user and user groups. ,Concepts and techniques of appropriate hardware,and software are integrated into exercises that,aid in the creation of well-crafts messages,applied to informed design solutions. Students,may elect to take additional Interaction Design,courses like Experience I and II, starting in the,junior year.

Credits: 3

Prerequisites: DGD 211, DGD 251, DGD 263,