DGD-373 PUBLICATION DESIGN

This elective course expands on sequential,narrative concepts explored in previous,typographic courses. The student’s understanding,of the unique conditions related to the design of,digital and analog publications will more,expansive to include unconventional book creation.,Assignments require students to analyze the nature,of the intended audience, the publications,content, author’s intent, design writing, the,goals of the publication, materiality, and the,intended exchange with the reader in developing a,visual response that can be multi-platform when,appropriate. Students participate ion content and,intended audience selections.

Credits: 3

Prerequisites: DGD 311 OR DGD 312

DAD-283 MARKETING AND MEDIA

Marketing provides the foundation for all,advertising and design communications. Students,study brands, positioning, target analysis,,research techniques, strategy development and,media placement. They practice writing and,analyzing creative strategy briefs for targeted,and diverse consumers and audiences for a broad,range of products, brands and social causes.,Through practical assignments, students are taught,the business side of successful communication.

Credits: 3

Prerequisites: DAD 120, DAD 122

DAD-505 AICAD EXCHANGE

Through the College’s affiliation with the,Association of Independent Colleges of Art and,Design (AICAD), junior or first-semester senior,students in good academic standing have the,opportunity to spend a semester (fall or winter),or full year of study at another member,institution in the United States or abroad.,Application information is available in the,Academic Advising and Registration Office.

Credits: 12

Prerequisites: DAD 235, DAD 265, DAD 283

DGD-212 INTRODUCTION TO COMMUNICATION DESIGN II

This required course, is the second in a sequence,of sophomore courses, that develops an,understanding of theories, processes, and methods,associate with Communication Design practices. ,Through assigned projects, students develop the,ability to research content that translates into,concept, that consider audience, and utilize,creative problem-solving methodologies in order to,create a system of visual communication solutions.,Design Writing, research, and presentation are,included in this studio course, which centers,inquiry around concepts of Communication Design,History in the creation of well-crafted narratives,applied to informed design solutions (print or,digital) that provides a greater understanding of,the rich lexicon of design language(s) past and,present.

Credits: 3

Prerequisites: DGD-211, DGD-251, DGD-263

DGD-374 DATA VISUALIZATION

This elective course develops the will be,presented methods that help students take complex,data sets and transform them into expressive,graphic contexts that are accessible and readable.,Concepts of information logic, hierarch,,semiotics, biases relative to narrative,constructions identified in complex date and how,different audience may read content are concepts,integrated into project briefs. The historical,and contemporary nature and function of date,visualization within design studio practice will,be highlighted. Solutions integrate the breadth,and depth of communication design visual,language(s) to develop static or dynamic,solutions, that can be experienced on screen, in,print, or a performative space.

Credits: 3

Prerequisites: DGD 311 OR DGD 312

DGD-224 MOTION NARRATIVES

This second motion design course is an elective,,and expands on the concepts and methods presented,in designing dynamic digital communications that,rely on the use of typography, image, video,,message, and sound that were introduced in Motion,I. Students will expand on their understanding of,how messages are created in a dynamic context,using typography, image, sound, and semiotics. ,Project will integrate 2D/3D concepts that expands,on the important role of video creation and,production, including digital tools, and,techniques, relevant for communication design,majors. Projects consider appropriate narrative,messaging structures with audience(s)/User(s),needs and intents as a primary focus.

Credits: 3

Prerequisites: DGD 211, DGD 251, DGD 263

DGD-378 EXPERIENCE DESIGN

This elective course expands students’ ability,to create human centered user interfaces and,experiences. Projects consider the role of,systemic nature of interactive experiences from,analog to digital, real to virtual. Project,outcomes are a connected set of experiences that,can shift from screen to spatial environments,through the use of code, gesture, type, narrative,messaging, color, image, sound, and motion. ,Research and development into information mapping,,wireframing, high-low physical prototyping,,performative usability testing, logic, narrative,messaging, and material construction are key,themes in the process of creating systemic UxD,solutions with expanded definition of user needs,and inclusive scenarios are core to project,outcomes.

Credits: 3

Prerequisites: DGD 365, DGD 311 OR DGD 312

DAD-287 MEDIA AND EXPERIENCE

Building on the conceptual and problem-solving,skills learned, students create advertising for,media ranging from social posts to online,entertainment, emerging to immersive media with,emphasis placed on a targeted and diverse,marketing message. Current industry trends are,reviewed including, graphics, motion, special,effects, production techniques, editing and,directing. Historical context of storytelling and,digital media is put into perspective as well. ,Students learn effective strategy techniques to,identify and solve new media specific advertising,problems for a targeted and diverse consumers and,audiences. Increased focus is placed on futurist,thought while students learn the strategies,,processes, and storytelling techniques used for,developing concepts in this ever-evolving industry,for a broad range of products, brands and social,causes. Presentations specific to digital media,ideas are practiced on a regular basis.

Credits: 3

Prerequisites: DAD 235, DAD 250, DAD 283