Tag: 2023-2024

DAD-422 PORTFOLIO LAB II

This course integrates all that the student has learned and focuses on creating campaigns that form the foundation for the student’s final portfolio and transition to the professional world. Projects include targeted campaigns for a diverse audience and consumers for a broad range of products, brands, social causes and equality issues across diverse media channels to accomplish the student’s individual career goals. Students may work on sponsored projects, individualized assignments or national, international and inclusive DEI collegiate awards competitions. Students plan and construct professional displays and presentations for Portfolio Day and Senior Walls for the Student Exhibition.

Credits: 3

Prerequisites: PREREQUISITES: DAD 421, DAD 434

DAE-490 INDEPENDENT STUDY

Independent Study is available to students who are at Junior or Senior level standing with a cumulative grade point average of 3.00 or above. The student may receive approval to work in an area or on a project that is not otherwise offered or addressed in the regular curriculum. An Independent Study should include opportunities for individual student voice and provide a space for diverse perspectives. Students may receive credit toward graduation for no more than 6 credit hours. The student must submit to the chairperson of the department in which they wish to study, an Independent Study Proposal of 150 words (no less) of the student’s plan for study and her/his reason for choosing to study independently. Once the department chairperson provides approval and the instructor for the Independent Study is determined, the faculty member must write an Independent Study Syllabus with education goals, learning outcomes, meeting dates, course expectations, timelines, and due dates. Art Education candidates must pass DAE 490 with a grade of ‘C’ (2.00) or higher to qualify for certification.

Credits: 3

Prerequisites:

DGD-312 INTERMEDIATE COMMUNICATION DESIGN II

This required course, is the second in a sequence of junior year courses, that develops an understanding of theories, processes, and methods associate with Communication Design practices. Through assigned projects, students develop the ability to research content that translates into concept, for an intended audience(s). Design writing, research, presentation, and critical thinking is included in this studio course, which centers inquiry around concepts of social, cultural, ethical and business implications of strategic design thinking. Students utilize creative problem-solving methodologies to design solutions that demonstrate a greater understanding of a broader world view, while considering the role design can have in translating challenges into opportunities that positively impact intended users, in the creation of well-crafted informed design solutions intended for different audience/users.

Credits: 3

Prerequisites: DGD 212 OR DGD 277

DGD-478 EXPERIENCE DESIGN II

The goal of the course is to expand the student’s understanding of how messages are created as dynamic experiences using sound, physical or proximity interaction, typography, image and sequence. Projects develop the student’s ability to create messages that function as dynamic narrative and as clusters of data points experienced in time and space. The practical application of these concepts can be seen in exhibitions for museums and corporations, public spaces and as integrated components of retailing and way-finding.

Credits: 3

Prerequisites: DGD 378, DGD 311 OR DGD 312

DAD-110 ADVERTISING DESIGN AND TYPOGRAPHY

Projects explore typographic and composition styles that create effective advertising for a variety of media and channels. Students develop design skills relative to specific advertising and communication goals. Students learn the layout process from thumbnails and refined layouts to comprehensives produced on the computer. Students are introduced to digital software, file management and output, prepress and on press production. Students design and assemble a portfolio that is used for reviews and as a foundation for their professional career.

Credits: 3

Prerequisites:

DAD-433 TELEVISION COMMERCIAL PRODUCTION

“Students practice television advertising process, production and storytelling techniques to conceptualize and create targeted commercials and films for diverse audiences and consumers for traditional broadcast, online, social and mobile media content. The course includes writing, storyboarding, shooting and editing their original commercial concepts. Only open to students with senior status.

Credits: 3

Prerequisites: PREREQUISITES: DAD 322, DAD 365 OR DAD 355 COREQUISITES: DAD 421

DAE-510 DIRECTED TEACHING

During the Directed Teaching semester, the responsibilities of a professional teacher are experienced first-hand at extended placements in school settings.This includes experiences in urban, suburban, and rural settings providing diverse perspectives and spaces to negotiate as student develop professional practice. This practicum involves a broad spectrum of experiences, including a combination of observation, small group work, and eventual whole class instruction. Because the Visual Arts (LQ) Endorsement certifies a teacher for K-12 instruction, placements are made for candidates at two sites, one in an Elementary setting and one in the Secondary setting. Offered for Pass (P) or Fail (F) grades only. DAE 510 is required to be taken in conjunction with DAE 520, Professional Seminar.

Credits: 5

Prerequisites: DAE 405 DAE 520

DGD-317 PROFESSIONAL STUDIO PRACTICE I

This required course, the first in a series of two courses, examines concepts of contemporary design practice within the area of Communication Design. In this course students will develop an understanding of various forms of practice, from independent contract to junior/senior positions to studio ownership. Through on-site/virtual studio visits that includes BIPOC business leaders, students will learn first hand professional expectations. Students develop an understanding of business tools used by professionals. Students create a kit of materials to prepare them for the design market, including resume, writing design briefs, project proposals, time management platforms, preliminary understanding of taxes and copyright policies, and junior level portfolio. The second course, Professional Studio Practice II will be taken in their senior year, as preparation for entering the professional design market.

Credits: 3

Prerequisites: DGD 212, DGD 277

DGD-485 SPECIAL PROJECT 300/400,SPECIAL TOPIC TYPOGRAPHY

The Special Project course is offered on an occasional basis, with course content specific to the area being explored.
WINTER 2024
MOTION BRANDING This motion design course is an elective and expands on the concepts and methods presented in previous motion design courses. Students will develop their understanding of how messages are created in a time-based context using typography, image, sound, and semiotics. Projects will integrate 2D animation concepts and digital tools and techniques relevant to communication design majors to explore the important role of motion graphics in branding and video creation. Projects consider appropriate messaging structures with audience(s)/User(s) needs and intents as a primary focus.
DESIGN ENTREPRENEUR
This elective ?course expands on a student’s understanding of design studio practice by introducing the concept of designer as entrepreneur. Research into markets, and capacity will be presented, along with expanded design methodologies to help move solutions from concept to marketplace. Students will design a small edition of objects that work as a set with a market(s) or user(s) in mind. Students will be exposed to alternative models of making that include but are not limited to publishing, authorship, curation and product development. Students will explore alternative tools, techniques, and substrates that will expand their prototyping capabilities low-fi to high fidelity, will be utilized to aid in the creation of well-crafted design solutions

Credits: 3

Prerequisites: DGD 311

DAD-120 CONCEPTS AND PROCESSES

This course introduces the student to advertising, the creative process and the roles of the art director/copywriter creative team in the creation of an advertising message. Students practice brainstorming techniques, dissecting a strategy brief, idea generation, concept sketching and presentation skills. They examine multiple approaches to advertising and begin their understanding of solving a marketing problem for a unique and/or diverse target of consumers from strategy to idea to image, headline and copy.

Credits: 3

Prerequisites: DAD 110