Tag: 2023-2024

DAD-421 PORTFOLIO LAB I

Seniors create personal branding, resumes,,portfolios, web sites, LinkedIn profiles, reels,and self-promotion pieces. They prepare for job,interviews, identify and contact potential,employers and learn important interviewing skills,from agency professionals and recruiters. Agency,structure, hierarchy, business practices and,expectations are examined. Graduate portfolios,are reviewed and analyzed for further development,and refinement in the final semester.

Credits: 3

Prerequisites: DAD 322, DAD 366 – ADVERTISING,DAD 322, DAD 360 – COPYWRITING

DAE-475 INTERNSHIP IN ART EDUCATION

Participation in an internship experience allows,students to use classroom-learned skills in a,related employment experience. Students must work,a minimum of 135 hours over the course of the,entire semester. To participate students must be,of junior or senior status with completion of,freshman and sophomore studios. Students must,have a minimum cumulative GPA of 2.8. Seniors may,not be eligible to participate in an internship,during their final semester. Transfer students,must have attended one semester at CCS in,addition to meeting the other eligibility,criteria. Art education students must take and,pass DAE 200 with a grade of ‘B’ or better. Art,Education candidates must pass DAE 475 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.

Credits: 3

Prerequisites: DAE 200

DGD-311 INTERMEDIATE COMMUNICATION DESIGN I

This required course, the first in a sequence of,two, expands on the theories, processes and,methods presented in the second year. Students,are introduced to concepts of branding as it,relates to local or small entrepreneurial business,models. Through a series of projects, students,learn how to employ design thinking in order to,develop a visual brand strategy. In this course,students are presented with creative,problem-solving methods to help them make design,decisions that consider content, concept, audience,and communication systems. Concepts of meaning,are explored by using semiotic theories that aid,in the creation of well-crafted messages applied,to informed design solutions intended for,different audience/users.

Credits: 3

Prerequisites: DGD 212 OR DGD 277

DGD-475 COMMUNICATION DESIGN INTERNSHIP

Participation in an internship experience allows,students to use classroom-learned skills in a,related employment experience. Students must work,a minimum of 135 hours over the course of the,entire semester. To participate students must be,of junior or senior status with completion of,freshman and sophomore studios. Students must,have a minimum cumulative GPA of 2.8. Seniors may,not be eligible to participate in an internship,during their final semester. Transfer students,must have attended one semester at CCS in addition,to meeting the other eligibility criteria.

Credits: 3

Prerequisites: DGD 311 OR DGD 312

DAD-422 PORTFOLIO LAB II

This course integrates all that the student has,learned and focuses on creating campaigns that,form the foundation for the student’s final,portfolio and transition to the professional,world. Projects include targeted campaigns for a,diverse audience and consumers for a broad range,of products, brands, social causes and equality,issues across diverse media channels to accomplish,the student’s individual career goals. Students,may work on sponsored projects, individualized,assignments or national, international and,inclusive DEI collegiate awards competitions.,Students plan and construct professional displays,and presentations for Portfolio Day and Senior,Walls for the Student Exhibition.

Credits: 3

Prerequisites: PREREQUISITES: DAD 421, DAD 434

DAE-490 INDEPENDENT STUDY

Independent Study is available to students who are,at Junior or Senior level standing with a,cumulative grade point average of 3.00 or above.,The student may receive approval to work in an,area or on a project that is not otherwise offered,or addressed in the regular curriculum. An,Independent Study should include opportunities for,individual student voice and provide a space for,diverse perspectives. Students may receive credit,toward graduation for no more than 6 credit hours.,The student must submit to the chairperson of the,department in which they wish to study, an,Independent Study Proposal of 150 words (no less),of the student’s plan for study and her/his reason,for choosing to study independently. Once the,department chairperson provides approval and the,instructor for the Independent Study is,determined, the faculty member must write an,Independent Study Syllabus with education goals,,learning outcomes, meeting dates, course,expectations, timelines, and due dates. Art,Education candidates must pass DAE 490 with a,grade of ‘C’ (2.00) or higher to qualify for,certification.

Credits: 3

Prerequisites:

DGD-312 INTERMEDIATE COMMUNICATION DESIGN II

This required course, is the second in a sequence,of junior year courses, that develops an,understanding of theories, processes, and methods,associate with Communication Design practices. ,Through assigned projects, students develop the,ability to research content that translates into,concept, for an intended audience(s). Design,writing, research, presentation, and critical,thinking is included in this studio course, which,centers inquiry around concepts of social,,cultural, ethical and business implications of,strategic design thinking. Students utilize,creative problem-solving methodologies to design,solutions that demonstrate a greater understanding,of a broader world view, while considering the,role design can have in translating challenges,into opportunities that positively impact intended,users, in the creation of well-crafted informed,design solutions intended for different,audience/users.

Credits: 3

Prerequisites: DGD 212 OR DGD 277

DGD-478 EXPERIENCE DESIGN II

The goal of the course is to expand the student’s,understanding of how messages are created as,dynamic experiences using sound, physical or,proximity interaction, typography, image and,sequence. Projects develop the student’s ability,to create messages that function as dynamic,narrative and as clusters of data points,experienced in time and space. The practical,application of these concepts can be seen in,exhibitions for museums and corporations, public,spaces and as integrated components of retailing,and way-finding.

Credits: 3

Prerequisites: DGD 378, DGD 311 OR DGD 312

DAD-110 ADVERTISING DESIGN AND TYPOGRAPHY

Projects explore typographic and composition,styles that create effective advertising for a,variety of media and channels. Students develop,design skills relative to specific advertising,and communication goals. Students learn the,layout process from thumbnails and refined,layouts to comprehensives produced on the,computer. Students are introduced to digital,software, file management and output, prepress,and on press production. Students design and,assemble a portfolio that is used for reviews and,as a foundation for their professional career.

Credits: 3

Prerequisites:

DAD-433 TELEVISION COMMERCIAL PRODUCTION

“Students practice television advertising process,,production and storytelling techniques to,conceptualize and create targeted commercials and,films for diverse audiences and consumers for,traditional broadcast, online, social and mobile,media content. The course includes writing,,storyboarding, shooting and editing their original,commercial concepts. Only open to students with,senior status.

Credits: 3

Prerequisites: PREREQUISITES: DAD 322, DAD 365 OR DAD 355,COREQUISITES: DAD 421