This course will focus on the examination of brand identity and competitive market analysis to further the development of an original vehicle concept. Target user research will be conducted to assess specific needs and wants as well as to establish contextual scenarios that will help inform design criteria. This studio’s project brief can be either interior or exterior focused and students are encouraged to tailor this choice towards the specialty they hope to pursue professionally. This course will result in a final exterior or interior design executed as a technical digital 3D model data set capable of further engineering assessment fabrication and/or animation.
Credits: 3
Prerequisites: GRT 602