DHS-338 SHOPPERS, ADVERTISERS AND RETAILERS:,CONSUMPTION AND AMERICAN CULTURE

This course offers students an introductory survey,to the cultural, intellectual, social, and,institutional histories of consumption in the,United States. In particular students focus on,four issues: the development of the mass market at,the end of the nineteenth century, the cultural,and institutional histories of advertising and,marketing, consumption and the construction of,gender, race and sexuality and the long-running,debate over the social effects of consumption.

Credits: 3

Prerequisites: Take one 3.0 credit, 200 level course from one of the,following subjects: DAH (Art History), DEN (English), DAS,(Academic Studies), DVC (Visual Culture).