This course offers students an introductory survey to the cultural, intellectual, social, and institutional histories of consumption in the United States. In particular students focus on four issues: the development of the mass market at the end of the nineteenth century, the cultural and institutional histories of advertising and marketing, consumption and the construction of gender, race and sexuality and the long-running debate over the social effects of consumption.
Credits: 3
Prerequisites: Take one 3.0 credit, 200 level course from one of the following subjects: DAH (Art History), DEN (English), DAS (Academic Studies), DVC (Visual Culture).