This course integrates all that the student has learned and focuses on creating campaigns that form the foundation for the student’s final portfolio and transition to the professional world. Projects include targeted campaigns for a diverse audience and consumers for a broad range of products, brands, social causes and equality issues across diverse media channels to accomplish the student’s individual career goals. Students may work on sponsored projects, individualized assignments or national, international and inclusive DEI collegiate awards competitions. Students plan and construct professional displays and presentations for Portfolio Day and Senior Walls for the Student Exhibition.
Credits: 3
Prerequisites: PREREQUISITES: DAD 421, DAD 434