DAD-221 COMMERCIAL CONCEPTS AND PRODUCTION

Students learn the strategies, processes, and,storytelling techniques used to create effective,television advertising. Student creative teams,solve broadcast specific assignments for targeted,and diverse consumers and audiences by,developing concepts, scriptwriting, drawing,storyboards, and producing animatics. Current,trends in broadcast are reviewed including,web-based communications, graphics, special,effects, post-production techniques, music,,editing, and directing. Presentations specific to,television ideas are practiced on a regular basis.

Credits: 3

Prerequisites: DAD 235, DAD 250, DAD 283