This class applies concepts of anthropology to business with a special emphasis on the fashion industry. Students are introduced to research methods such as ethnography, psychogeography, participant observation as well as surveys. Case studies and in-depth retail analysis are utilized to provide insight into consumer behavior as well as cultural patterns and trends and their implications for product design, marketing, merchandising, and retail display of fashion accessories. In addition this class will consider race, diversity and social justice issues in relation to the consumer and corporate social responsibility.
Credits: 3
Prerequisites: FAD 102