This class applies concepts of anthropology to,business with a special emphasis on the fashion,industry. Students are introduced to research,methods such as ethnography, psychogeography,,participant observation as well as surveys. Case,studies and in-depth retail analysis are utilized,to provide insight into consumer behavior as well,as cultural patterns and trends and their,implications for product design, marketing,,merchandising, and retail display of fashion,accessories. In addition this class will consider,race, diversity and social justice issues in,relation to the consumer and corporate social,responsibility.
Credits: 3
Prerequisites: FAD 102