This required senior course, is the first in a,sequence of two that expands on the theories,,processes and methods presented in the third year.,In this course students expand their knowledge of,branding to the larger underlying conditions such,as economic, political and cultural that,facilitates excellence in communication design,practice. Students develop tools for assessing,success in brand concepts, through inquiries into,the strategies behind contemporary brand,solutions. Projects have collaborative phases, a,skill that prepares students for professional,life. Research methods are applied as a means to,creating informed design solutions that include,readings, lectures and written analysis that,consider the strategic role building a cohesive,brand system with inclusive audiences integral to,defining successful student outcomes.
Credits: 3
Prerequisites: DGD 317, DGD 311 OR DGD 312