Course Detail

21/WI FAD-204-A
BUSINESS ANTHROPOLOGY

Instructor: Nowinski
Department: FASHION ACCESSORIES DESIGN
Credits: 3   Instruction Method: HYB
Status: OPEN

This class applies concepts of anthropology to business with a special emphasis on the fashion industry. Students are introduced to research methods such as ethnography, psychogeography, participant observation as well as surveys. Case studies and in-depth retail analysis are utilized to provide insight into consumer behavior as well as cultural patterns and trends and their implications for product design, marketing, merchandising, and retail display of fashion accessories.

Start Date: 2021-01-19 End Date: 2021-05-08
Meeting in: T
Room: 924
Days: TH
Start Time: 4:00 PM
End Time: 6:45 PM