Course Detail

21/WI DAD-287-A
MEDIA AND EXPERIENCE

Instructor: Staff
Department: ADVERTISING DESIGN
Credits: 3   Instruction Method: HYB
Status: OPEN

Building on the conceptual and problem-solving skills learned, students create advertising for media ranging from social posts to online entertainment, emerging to immersive media with emphasis placed on a targeted marketing message. Current trends are reviewed including, graphics, motion, special effects, production techniques, editing and directing. Historical context of storytelling and digital media is put into perspective as well. null Students learn effective strategy techniques to solve new media specific advertising problems. null Increased focus is placed on futurist thought while students learn the strategies, processes, and storytelling techniques used for developing concepts in this ever-evolving industry. null Presentations specific to digital media ideas are practiced on a regular basis.

Start Date: 2021-01-19 End Date: 2021-05-08
Meeting in: T
Room: 810
Days: T TH
Start Time: 12:45 PM
End Time: 3:30 PM